Introducing our “Regenerative Design & Communicate” Services
In the beautiful complexity of life, nature offers us valuable lessons in resilience and adaptability. At Zebra Growth, we are inspired by the natural world to create marketing and branding stories that not only connect with people’s hearts but also help heal our planet.
Our mindful audiences face a daily barrage of marketing messages, making it essential for impact-driven ventures to produce content that is both extraordinary and deeply meaningful. The rise of AI and chatGPT has only increased this challenge, filling our customers’ minds with dull content lacking substance.
For impact ventures to truly thrive, they must clearly communicate their value propositions. Inspired by mother nature herself, our “Regenerative Design & Communicate” services provide tailored solutions for non-profits, social enterprises, and impact-driven businesses while embracing elegance, authenticity, and honest expression in our conscious approach.
What can you expect from our services?
- A team of experts in design, copywriting, and website development, inspired by nature’s adaptability and regenerative processes
- Customized, eco-centric solutions for your organisation’s unique needs
- Flexible options, including one-time projects, pay-as-you-go services, or retainer packages
- Consistent, high-quality content that embodies your brand identity and ecological values
- Meaningful, data-driven content creation with a focus on regeneration and healing
- Measurable results that align with your goals and foster a healthier planet
Now, let’s delve into the details.
Our “design and communicate” services provide impact-led ventures access to the copywriting, design and website development talent they need in the most flexible way.
There are three easy ways to access this support:
One off projects
Our core team works closely with you to create compelling messaging and design. Working with an extended team of specialist freelancers, we also support the production of branded videos, product photography and experience design.
We take a holistic approach to communication, ensuring that your brand is applied consistently across all channels. From website design and development, to brochure and deck design, we offer a wide range of brand assets.
Take a look at a few recent examples of one-off projects below:
Accelerating an end to homeless with Crisis Venture Studio – Brand deck design and copy
Facilitating flexible working with a global network of on-demand workspaces – Video production
We provide impact ventures with an on-demand option to choose the services you need when you need them. We can help with brand guideline creation, landing page design, and copywriting.
Pay-as-you-go services are ideal for occasional needs where flexibility is a high priority..
Whether it’s a one off landing page design like this one for Intelligent Growth Solutions, or flexible video production for Grand Bequest, we will most likely have an option to suit your needs.
Our retainer services are for those looking for more regular support. We provide content packages to ensure your brand message is always on point so your customers hear from you consistently.
Whether it’s SEO copywriting, or regular design support, our retainer customers enjoy discounted pricing that isn’t available with our other packages.
Check out this vertical farming blog we produced as part of a retainer package to create content for technical products and services that boosts SEO
Embrace the resilience and adaptability of nature with our “Regenerative Design & Communicate” services, tailored to help your impact-driven venture heal, grow, and thrive.
So, what type of work do we specialise in?
Do you already have a strong brand identity, but find that your communications are still inconsistent across different channels? Establishing a clear set of rules and standards will provide continuity and allow your brand to shine. We’ll make sure your brand is represented consistently to build trust with your audience.
- UX/UI Digital Design Systems:
Do you already have a robust set of brand guidelines? Take them to the next level with a digital design system. Remove the guess-work with a working tool to ensure a seamless user experience, from initial interaction to final conversion. Design that is intuitive, functional and visually appealing.
- Website and Product Design and Development:
We specialise in creating custom-designed websites and products that are beautiful and effective in driving business growth and customer engagement.
- Photography and Videography Production:
Capture your brand’s story in visually and emotionally compelling ways through video and photography, whether it’s short social reels, or a long form documentary.
- Print Media Design and Copywriting:
Highly effective print media that engages your audience and communicates your brand’s message. Our holistic approach ensures a consistent brand experience between the physical and digital worlds.
- Events and Experiences Design:
The spaces we occupy and invite people into are an extension of your brand and a physical and experiential representation of it. We craft rich brand environments that leave a positive lasting memory for people to take home.
- Deck Design and Copywriting:
Create compelling visual presentations that effectively communicate your brand’s message and story. We understand the pressure to impress investors, and a well crafted presentation can make a world of difference to communicate your mission.
- SEO Blog Research, Copy and Design:
Our experienced content creators provide research-driven blog copy and design to attract organic traffic and drive engagement.
- Newsletter Copy and Design:
Eye-catching and effective newsletters that deliver value to your audience and keep them engaged with your brand.
Watch the video below to learn more about the different types of copywriting we can support with:
We’ve covered the what, now let’s explore the why…
Why is content creation important for your impact venture?
Content creation is a vital aspect of any impact venture’s success. It’s the backbone that supports the connection between your organisation and your audience. Without it, your mission and vision can easily get lost in the noise of the digital world.
One of the key benefits of content creation for impact-driven organisations is its ability to inspire action and create meaningful change. With the right messaging, you can attract individuals who share your values and encourage them to take action towards a common goal. This tribe effect can create momentum, and allow your mission to be realised much quicker.
Consistent and high-quality content also plays a critical role in establishing trust with an audience. By producing valuable and informative content on a regular basis, you can establish yourself as a thought leader in your industry and build credibility. A strong content strategy helps you to attract new supporters, and keep existing ones.
Moreover, investing in content creation helps you to create a strong brand identity. By developing a consistent tone of voice and visual style, you can create a recognisable brand that continues to strengthen over time. A strong brand identity will help you differentiate from competitors and build trust.
Who’s content game is strong?
Guayaki is a regenerative brand that creates sustainable products with environmental and social well-being in mind. Their content creation strategy aligns with their brand mission, and it reflects their commitment to sustainability and regenerative practices.
Here are a few ways in which Guayaki’s content creation strategy is doing good:
- Educating consumers: Guayaki’s content educates consumers about regenerative agriculture and sustainable practices, and shares information about the environmental benefits of their products.
- Highlighting their values: Guayaki’s content showcases their commitment to sustainability and social responsibility through their mission statement, sustainability goals, and progress updates on social media.
- Storytelling: Using storytelling, they connect with their audience and showcase the impact of their products and practices, such as their partnership with the Ache Guayaki community in Paraguay.
- Visuals: Their content includes visually appealing images and videos that highlight the natural beauty of the environment and the communities they work with.
Patagonia are leading the way with SEO content
Patagonia’s successful SEO strategy can be attributed to their focus on creating high-quality content that aligns with their brand values and mission to have a positive impact on the environment and society. They use a variety of formats, including articles, videos, and infographics, to educate their audience on topics related to sustainability and ethical manufacturing practices.
Patagonia also pays attention to technical SEO best practices, such as optimising their website structure and ensuring mobile-friendliness and fast page load speeds. Their commitment to environmental and social responsibility has helped them earn backlinks from high-authority websites, increasing their domain authority and improving their search engine rankings.
This SEO success is reflected in their website traffic, with over 10 million monthly visits, and their large number of backlinks from over 120,000 referring domains. Patagonia’s SEO success has also been recognized by industry publications, including winning the award for Best Integrated Campaign at the US Search Awards in 2018.
How can you work with us?
We have a simple 5 step process to establish if we are the right fit to support you with your content needs:
Step 1 – You’ll start with a 90 minute diagnosis call with one of our growth experts. Be completely authentic, we want to get under the layers, to find out your ‘why’ and what’s holding you back. This gives us a clear understanding of your needs and how we could help.
Step 2 – This is the start of the magic. We’ll present our solution to you, then together we co-create a proposal that fits your needs.
Step 3 – Onboarding plan – Once the proposal is accepted, It’s time to get aligned and connected. Your account manager will arrange a kick off call to introduce you to the project team, gather all necessary documents, and select the tools required for project success.
Step 4 – Most of our projects have an element of strategy to them. This could involve a few interactive workshops, followed by our strategists preparing a detailed project plan.
Step 5 – The final stage is where the rubber meets the road. It’s time for implementation and our team of experts will get to work delivering the project and realising your goals.
Led by our Senior designer Keiron, our Design & Communicate pod includes designers and copywriters from our core team, supported by an extended group of specialist vetted freelancers with experience ranging from website development, technical SEO, video production and motion graphics.
Here’s a video of Keiron talking about our in-house team and extended team of specialist freelancers.
Still unsure if we’re the right fit?
We cover a broad range of specialisms, yet there are a few areas where we have certainly earned our stripes.
Combining the marketing tools from Silicon Valley, with regeneration. Taking inspiration from nature itself. We know our stuff when it comes to growing brands and building movements, but our primary focus is to use marketing to heal people and the planet.
B2B growth marketing
Build predictable B2B sales and growth strategies for your impact driven organisation. With a strong understanding of buyer behaviour, an obsession about full funnel marketing and a track record in delivering high pressure account based marketing strategies, we’re a trusted partner for some of the world’s leading impact brands.
B2C growth marketing
Build your B2C brand, grow your community, and achieve MoM growth. Whether you’re an E-commerce brand or provider of SAAS solutions, creating a community of advocates and building virality effects into your product offering are some of the challenges you will face. Get more customers, keep them for longer, and rely less on paid acquisition channels.
Impact branding and communications
Communicate innovative products, stories and innovations to educate and inspire the market and drive systemic change. Building a brand that is both distinctive and regenerative is tough and the language we choose to communicate the social and environmental challenges we face is more important than ever. We help simplify your message to build trust with your customers.
Crisis Venture Studio
“We asked Zebra Growth to assist us with the design of an important deck, and the team and final product exceeded our expectations. They were professional, friendly and helpful so we really enjoyed working together. We especially appreciated the persistence to understand our complex models to accurately portray these through design. Thanks again!”
Finally, check out our pricing
Get in touch
And that’s it! Hopefully you now have a better understanding of how our “Design & Communicate” pod can help your impact organisation.
We understand the challenges that come with growing a regenerative business. It’s all too easy to get bogged down in the day-to-day and lose sight of the bigger picture.
Our growth diagnosis is a free tool that allows us to identify bottlenecks, share insights to overcome them and signpost you to the most suitable solutions to increase revenue and create a roadmap to maximising impact.
Book your growth diagnosis