Role: Managing Director
Knows: Marketing strategy, business strategy, coaching, finance, CMO, entrepreneurship
Based In: Edinburgh, Scotland
We want to level the playing field by equipping ethically focused brands with the same marketing resources, insights, and tools used by some of the biggest brands in the world. Utilizing them to benefit the many, not just to line the pockets of a few.
Rather than operate in strict, inflexible phases, we build only what you need when you need it.
Agile and efficient.
We leave the ego at the door. By remaining open minded, allowing data and insights to guide our decisions, we build brands effectively and efficiently.
We equip brands with the tools they need to grow without relying on us. From day one, we actively work with our clients to hire and train their very own, in-house growth marketing team.
Running a fast growing startup can be stressful and chaotic. We can work with you to manage that stress by adding more predictability to your growth with a focus on helping you to scale your triple bottom line. By actively taking a testing first approach, we provide you with powerful data-driven insights on how best to brand, grow and scale your business.
You have talked to your users & beneficiaries and researched the problems they face. It’s time to create a brand story and identity that truly reflects your purpose and makes you distinctive.
You have launched your product and gathered valuable feedback from real life users. There is a need within your target audience that your product can fulfill. It’s now time to drive early traction and validate your assumptions.
It’s time to scale. Setting up the growth strategy, systems and team required to rapidly grow your revenue and social impact is high on your priority list and you want to consult external experts to do it properly.
We’re a group of strategists, creatives, and techies from around the world, bringing together a diverse mix of backgrounds, disciplines, and ways of thinking.
We believe that having a lean and iterative approach to brand building is one of the most effective ways to accelerate positive change.
It’s that big question that led to the birth of our little agency. Here’s how it all began…
Around 4 years ago, Moh Al-Haifi met Lee Fitzpatrick whilst working on a project together. Both had become disenchanted with corporate hustling and revenue chasing that helped the wealthy at the cost of social and ethical responsibility. It was a meeting of minds and together they agreed that it doesn’t have to be that way.
Imagine a world where the primary goal of business is to create positive social change. Or a world where businesses were rated, not on shareholder value, but by their social impact.
It quickly became apparent to Moh and Lee that there were many others that shared their ethos. Not just shared it, were 100% committed to it. As the Zebra Growth message spread both businesses and individuals recognised the true value in what Moh and Lee were trying to achieve and the ranks grew.
Today every client and member of the Zebra Growth team, share an unswerving commitment to the ideology that underpins what we do. Believing in a more ethically and environmentally conscious business model is what we all commit to and live by.
We don’t hold all of the answers but together we are in the position to make a difference.
So we’re looking to partner with people – like you – to help us imagine, define, and create a new way of doing business.
Capitalism has served us this far but has now become more harmful than beneficial for society. Rising inequality, climate crisis, ego-driven leaders, hustle and burnout culture. Growth for growth’s sake. These are the common business drivers.
Whatever happened to ethics?
Our experience within the social enterprise, NGO and high-growth/unicorn worlds, we recognise that there is a gap in tools to allow for effective and ambitious ethical growth. We view branding and growth as an opportunity to positively impact society and affect the profit driven culture.
We want to support the change in the role of capitalism and business in society today. Instead of a mechanism to maximize profits for the few, we want to support the next generation of ethically conscious leaders placing positive social change and regeneration at the center.
How can we change a system, where the changemakers aren’t equipped to compete with an outdated business model? Resources and insight are necessary to help them innovate, reach and communicate with their audiences, and win them over at scale.
This is not impossible, with the right support.
We aim on bridging the insight gap between unicorn startups and social impact businesses. Between unicorns and zebras. Between effective, ambitious, lean growth, and purpose, ethics and humanity.
Ethics is something we each have to define and a brand needs to decide for itself. It’s subjective, yet in order for a sound ethical framework to be tailored, there has to be the right intention. Through collaboration and iteration we will find a brand identity that resonates.
We are passionate about working with those individuals and organizations that have the intention to do better, to help others, and to focus on what really matters – the wellbeing of our planet and people. Helping them adopt lean and scalable growth branding and marketing skills, whilst constantly challenging them to stick to an ethical framework results in a brand that they can be proud of.
Now is the time for the good guys to become resilient. It’s time for the change makers to stand up. It’s time for the Zebra to symbolically become the next Unicorn. Together we can drive for change.
With a core value of co-creation, we believe that now is the time to passionately co-create the future of an impact-led economy. We invite you to join us, share your learnings, and express your hopes on how we can best accelerate the transition into an equitable and regenerative economy. Most importantly, we invite you to join us in co-creating and co-learning what this new future can look like.
Everything we do as a business is designed to bring balance
Between financial stability and social impact.
Between form and function.
Between quality and speed of execution.
Between creativity and performance.