Articles

This is where we keep a note of all of our learnings, the insights we’ve gleaned, and the things we’ve found interesting and useful. Here you can find articles on brand building tips, ethical marketing hacks, and information on how you can accelerate your social impact. Enjoy.

10 Things You Can Do To Make Your Marketing More Regenerative

Regenerative marketing is fundamentally shifting how we think about the entire purpose and practice of marketing. Here are ten practical steps you can take right now to embed this philosophy into your everyday efforts.

What Is Regenerative Marketing?

Marketing isn’t working anymore. Not for people, not for the planet, and if we’re really honest, not even for most businesses. But what if there was a different way?

The Problem With Marketing As Usual

Marketing has become a sophisticated system of psychological triggers designed to drive consumption at any cost, whether it’s selling shoes or squeezing toothpaste ads into every corner of the internet.

Marketing’s Origin Story: The Good, The Bad, And The Colonial

To truly understand marketing’s trajectory, and its potential for good, we must grapple with its “dirty” history, shaped by power dynamics, extraction, and cultural dominance.

From Go-to-Market to Go-to-Ecosystem: Reimagining How Impact-Driven Organisations Enter New Markets & Approach Growth (Free Resource)

Impact Shakers extended a gracious invitation to our Co-founder, Moh, to share insights on his journey to discovering regenerative marketing at the Impact Shakers Summit.

Impact Shakers Lightning Talk: The next generation of marketing is regenerative

Impact Shakers extended a gracious invitation to our Co-founder, Moh, to share insights on his journey to discovering regenerative marketing at the Impact Shakers Summit.

Soulful Content Creation that Elevates Early and Scaling Regenerative Ventures to Amplify Their Voice

Looking for copywriting, design and website support that is on-demand and flexible? Look no further than Zebra Growth’s Design & Communicate services.

How to start experimenting with growth marketing: An overview of the G.R.O.W.S. process

Ready to run an experiment? In this article, we give an overview of what growth marketing is and give you the tools to start running your own experiments with the G.R.O.W.S. process.

B-Excited: How can your business become a B Corp?

Ever wondered how a business becomes a B Corp? We take you through the process now that Zebra Growth is B Corp certified!

Stack ‘em up: Why a well-executed tech stack is vital for Regenerative Startups

In this article, we’ll look at how a well-executed marketing tech stack can help your business achieve regenerative growth and give you our favourite tools for Regenerative Startups to build a bullet-proof tech stack.

It’s Time to Grow-up: Is Vertical Farming the Future of Agri-Tech?

In this article, we’ll take an in-depth look at the growing practice of vertical farming and highlight a few of the changemakers who are making their mark on the agri-tech sector.

Employer Branding

This article will provide advantageous tips on how to build an authentic and powerful employer brand, allowing you to recruit and retain the best talent.

Zebra Growth and ViewsForChange collaborate to enhance impact and ethical marketing

Business Is Sick: The Need for an Economic Regenerative Transformation

We will be discussing how the climate emergency is a sign of wider economic system failure, resulting in business being sick. We will discuss the danger of the ‘growth-at-all-costs’ mindset within start-ups and large corporations, and introduce you to a possible solution, The Doughnut Economics.

Ethical Growth Marketing 101: Combining Growth hacking With Social Impact

Within this article, we will go through the 6 principles of ethical growth marketing, and explain how social impact startups that are building the new, purpose-driven economy, need to create sustainable growth (with a limit) to make this movement the norm of our economy.

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Regenerative Marketing In Practice