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Crisis has estimated that 227,000 people in the UK are homeless. With over 400,000 residential properties sitting vacant across the country, something has to be done.
Grand Bequest is on a mission to combat the homelessness crisis by supercharging the building reuse movement. As the first PropTech B Corp in Scotland, their groundbreaking AI technology empowers key stakeholders to work collaboratively to restore and redevelop vacant buildings, driving regenerative growth for the good of people and planet.
Sector Positioning, Brand Reach, Brand MessagingVisual Identity, Audience Engagement
Zebra Growth were honoured when Katherine Gunderson, Founder of Grand Bequest, looked to us for marketing support in delivering a time-sensitive promotional video that would drive Brand engagement & reach. Through collaboration, we gathered insights into their brand mission, purpose and identity, which informed all stages of the video production.
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Brand Heirarchy Brand Positioning TOV Guidelines Target Audience Definition Growth Funnel Tech Stack CRM Set Up Automation Virality Loop Experiments Growth Team Set Up Growth Process Management & Much More