ETHICAL GROWTH MARKETING
Striking a realistic balance between people and profits
Growth hacking is a mindset and process that is used by silicon valley’s fastest growing tech startups. It’s the most effective way to grow a business. We’re using it for good.
Zebra Growth is reforming the way growth hacking is used by putting an ethical and social impact lens on it.
Combining data-driven strategies, iterative brand development, and truly agile growth marketing, we help brands grow. By balancing big picture thinking with data-driven detail, we create brands that have deep roots. Brands that stand the test of time.
We keep the important stuff firmly within focus. Rapidly ideating, testing, tracking and scaling with ethics and impact in mind.
In short, Growth Hacking is the pursuit of better, smarter and more efficient ways to grow brands and accelerate their impact. Business profitability is vital, but we view it as a catalyst for positive societal change.
The 6 core pillars of Ethical Growth Marketing
First, we take the time to craft your marketing strategy, creating an experiment and data led marketing function that supports the calibre of your product.
Taking core principles from design thinking and lean startup, we apply an experimental approach to your marketing & growth.
Ongoing assessment of goals, resources, assets, tech stack and timelines will support a marketing strategy that is both ethical and viable.
Our team, in collaboration with yours, will roll out your marketing activity in a coordinated fashion to maximise impact.
From monthly ideation meetings & weekly sprint meetings, to copywriting and design, planning content, ads and PR, and managing publishing and performance tracking.
Our cross functional teams integrate with your business to become your outsourced growth department.
What about channels
As experienced omni-channel specialists and a full service agency we have a cross-functional set-up which allows us to remain agile, diverting your budget to the most appropriate and highest performing channels without restrictions. We choose the most appropriate tactics for each growth cycle, and use data to decide whether to continue investing in those tactics. Did a tactic fail? We see that as learning win that can be carried over to the next cycle.
- Agile project management
- Monthly Reporting – optimisation of growth strategy, growth reports shared
- Monthly, weekly and bi-daily team meetings
- Content creation & copywriting
- Landing pages
- Blog posts
- Whitepapers & research documents
- Print media
- Banner ads
- Social media design
- Video & photography
- Creative advertisement ideation
- Campaign planning
- Storyboarding & messaging aligned to objectives
- Digital design systems (e.g. Figma)
- Traditional media (PR/Print)
- Organic social media
- Paid social
- Search Engine Advertising
- TV Advertising
- Radio Advertising
Growth Marketing can create sustainable revenue-generating growth for your startup.
Faster time to market
Form an emotional bond with your target audience, depending on where they are in the funnel, giving them a comprehensive offering that is tailored to their needs.
High return on investment
Access to data to demonstrate return on investment to investors. No more stressing and struggling to show stakeholders return on investment.
Capacity to scale your marketing
Having a full-funnel, scalable growth marketing approach offers value at every stage of the marketing funnel, attracting, engaging, keeping, and eventually converting customers into brand ambassadors.