Brand Strategy
Brand Story, Tone of Voice, Personas, Brand Space
Seriously, can we cut the nonsense?
With all the glitz and glam everyone still looks the same. Is this all we get? It shouldn’t be about trends or exclusivity. Clothes are part of our identity. We have a right to look the way we want. The Power of Choice.
Get down to the knitty-gritty of things.
People are primary models for our designs. Let’s stop navigating unrealistic beauty standards – there are no empty gestures here. You are the inspiration. Celebrating diverse bodies at the forefront of fashion.
With us, there’s no spin (other than our yarns). Promise.
Fashion has always been a reaction to social change, to our lives. Pure inspiration, a counter idea, a statement of the moment.
Clothes should let our identity shine. No matter who you are, what you do, or how you look – we create clothes that express you. We prioritize people over trends. The clothes our bodies deserve.
Aye, to mixing it up. Designing a radically regenerative and diverse future. We respect animals and the people behind the craft by delivering quality over quantity.
From sheep to shop. Setting new standards for fashion.