Growth and Implementation

Operationalise regenerative growth through aligned systems and campaigns

Insight and strategy are most valuable when translated into aligned, repeatable action.

Fragmented processes, unclear metrics, or uncoordinated campaigns can slow growth and drain energy.

We help you perationalise strategy across marketing, sales, and ecosystem initiatives — creating a cohesive, measurable, and mission-aligned growth systems.

What sets us apart: We've spent years perfecting marketing and sales alignment, account-based selling, pipeline optimisation, and growth experimentation for complex B2B markets.
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As certified experts in Account-Based Marketing, demand generation, we combine the strategic balance between brand building and demand capture that drives sustainable growth.

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What a growth and implementation typically includes

By combining analytics, systems design, and hands-on execution we ensure your growth efforts are practical, measurable, and grounded in long-term relationship building.

Marketing and Sales Dashboards

See your growth ecosystem clearly with dashboards that surface real-time insights on marketing performance, sales progress, and campaign impact. We help turn data into actionable insights for confident decision-making.

Marketing Systems and Processes

Design and optimise marketing and sales workflows, CRM systems and integrations, automation, and operational rhythms to reduce friction, and enabling your team to focus on high-impact activities whilst maintaining alignment between marketing and sales.

Paid Media and Demand Generation

Execute campaigns that balance immediate growth needs with long-term brand building. From strategy and planning to creative optimisation and media buying across Google, Meta, LinkedIn, and YouTube - we create campaigns that generate qualified leads, nurture opportunities, and strengthen ecosystem connections.

Account Based Marketing for Complex B2B Markets

Align marketing and sales efforts around key accounts, personalise engagement, and nurture relationships in a way that prioritises long-term partnership over extraction.

Sales Enablement Audit

Review your sales processes, collateral, and alignment with marketing to uncover gaps and opportunities to bridge the marketing-sales divide with practical systems, messaging frameworks, and enablement resources that help your team communicate value clearly and strengthen trust with prospective partners and clients.

Growth Retainers and On-going Implementation

Ongoing support for scaling marketing and sales efforts. Customisable retainers can include campaign management, ABM execution, growth experimentation, and iterative growth testing to help you expand reach, nurture relationships, and unlock new opportunities over time whilst building internal capacity.

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The 95/5 rule: Balancing brand building and demand generation

Most organisations focus exclusively on the 5% who are ready to buy right now - but sustainable growth requires building mental availability with the 95% who aren't yet in-market. We help you balance:

Short Term Activation
Capturing demand from those ready to act now through targeted campaigns and conversion optimisation.
Long Term Building
Creating distinctive memory structures and mental availability so you're the obvious choice when prospects enter the market.

For regenerative organisations, this balance is even more critical - you're not just competing on features, but building trust in new ways of doing business. Our approach helps you:

Build distinctive brand assets that make you memorable
Create mental availability in target accounts before they're ready to buy
Balance performance marketing with ecosystem-building activities
Measure both activation metrics and long-term brand health

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“

Zebra Growth has been supporting our growth development and expanding our market presence. Their proactive approach and creative initiatives have enhanced our communication and engagement with our target audience. I’ve been very impressed by their dedication, flexibility, and the consistent quality of their work in driving impactful results for our brand.

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Matilda Skott

How we work together

Collaboratively, we see how different relationships connect to the whole, enabling more intentional decisions about where to grow, who to grow with, and how to align that growth with your purpose.

Growth Alignment Workshop

Align around direction, priorities, and capacity. Through a collaborative kickoff workshop, we clarify your growth goals, current constraints, and opportunities — helping marketing, sales, and leadership move in the same direction.

Opportunity & Focus Mapping

Identify where effort will create the greatest momentum. Together, we prioritise key segments, campaigns, partnerships, and experiments, shaping a focused growth plan that balances short-term traction with long-term brand and ecosystem building.

Campaigns, Experiments & Activation

Turn strategy into coordinated action. We plan and deliver campaigns, growth experiments, and activation initiatives across channels — aligning messaging, creative, and outreach to generate meaningful engagement and pipeline movement.

Systems, Processes & Integration

Strengthen the infrastructure behind your growth. We refine workflows, tools, CRM systems, and collaboration rhythms so marketing and sales efforts are connected and sustainable for your team.

Measurement, Insight & Adaptation

Learn and evolve as the work unfolds. Through shared dashboards and regular review sessions, we track performance, surface insight, and adjust priorities — helping you respond to changing conditions while staying aligned with purpose.

Ongoing Strategic & Creative Partnership

.As a long-term partner, we provide ongoing strategic guidance, creative input, and ecosystem thinking — integrating across business, communications, and culture to support adaptive, regenerative growth.