Introduction to Regenerative Organisational Growth
Decolonising Marketing
An 8-week live programme for marketers, founders, and leaders who want to align their work with their values and apply more responsible, regenerative approaches in practice.
Program Dates:
Coming Soon - Exact Dates TBA
Weekly Sessions:
Tuesdays - 2.5 hours
Timings:
4pm UK · 5pm CET · 11am EST · 4pm WAT · 8:30pm IST
Pricing:
£800
Payment plans available
Payment plans available
When did marketing start feeling misaligned?
Maybe it was when performance began to outweigh meaning.
Or when growth started to come at a cost.
Many people find themselves asking:
“Why does this campaign feel wrong, even when it performs?”
“Why does slowing down feel risky?”
“Is this tension personal, or systemic?”
If you’ve felt that tension, you’re not alone.
This course helps you understand where these patterns come from, and how to start changing them in your own work.
Or when growth started to come at a cost.
Many people find themselves asking:
“Why does this campaign feel wrong, even when it performs?”
“Why does slowing down feel risky?”
“Is this tension personal, or systemic?”
If you’ve felt that tension, you’re not alone.
This course helps you understand where these patterns come from, and how to start changing them in your own work.
About The Course
Challenging the Logics of Modern Marketing
Modern marketing is often shaped by urgency, performance pressure, and growth targets.
Over time, these patterns become normal, even when they create tension, disconnection, or ethical trade-offs.
This course helps you identify where these patterns show up in your work and begin shifting them.
Over time, these patterns become normal, even when they create tension, disconnection, or ethical trade-offs.
This course helps you identify where these patterns show up in your work and begin shifting them.
Tracing the Roots of Extraction
Many of today’s practices didn’t appear by accident. They were shaped in systems designed to influence behaviour, organise resources, and drive growth at scale.
We look at how these patterns still shape:
- How success is measured
- How work is structured
- How communication happens
So you can understand what you’ve inherited and what you can change.
We look at how these patterns still shape:
- How success is measured
- How work is structured
- How communication happens
So you can understand what you’ve inherited and what you can change.
Practising Regenerative Alternatives
This is not just theory.
You’ll work with practical approaches such as:
- Regenerative experimentation
- Ecosystem thinking
- Narrative redesign
And apply them directly to your own projects.
The focus is on making small, grounded shifts in your real work.
You’ll work with practical approaches such as:
- Regenerative experimentation
- Ecosystem thinking
- Narrative redesign
And apply them directly to your own projects.
The focus is on making small, grounded shifts in your real work.
Learning in Relationship
This is a live 8-week cohort experience.
You’ll learn alongside others navigating similar questions, with space for discussion, reflection, and shared learning.
The goal is not just understanding, but building confidence to work differently in practice.
You’ll learn alongside others navigating similar questions, with space for discussion, reflection, and shared learning.
The goal is not just understanding, but building confidence to work differently in practice.
Who You'll Learn From
Rūta Žemčugovaitė
Co-Founder, Writer, Researcher, Designer, and Facilitator
Rūta is a researcher, writer, and facilitator, who supports purpose-driven organisations, working in fields of regeneration, civic justice, multi-species design, built environment, and governance, to build better (design) strategies, products, and services. She brings 5+ years of experience in conducting data-driven, qualitative and quantitative research, translating insights into inspiring and accessible storytelling.
Sahibzada Mayed
Decolonial Researcher
Mayed is a creative alchemist, with an extensive background of community organizing, emancipatory research, participatory design, and speculative futures. Their work draws upon the rich, emergent lineages of critical design movements that are actively transforming the status quo. Through their work, Mayed creates transformative experiences that cultivate shared joy, fuel our collective imagination, and weave visions for liberatory futures.
Ashanti Kunene
Founder of Learning 2 Unlearn
Art activist, slam poet, published writer, and 2x TedX speaker. Ashanti is the founder of Learning 2 Unlearn, a decolonial strategic narrative consultancy helping leaders navigate complex global challenges.
.webp)
Elisavet Lavida
Growth Marketer
Elisavet brings growth strategy to life with equal parts logic and creativity. With a strong background in social and paid media—she helps brands grow with purpose.
Moh Al'Haifi
Growth Director
A natural connector and creative thinker, Moh blends social entrepreneurship with strategic marketing to scale impact. He brings a love for regeneration, music, branding, and stories that move people.
“It is not possible for the river to drink its own water, the sun cannot hoard its own light nor the forest its trees.
So why do we tell stories as if scarcity is sacred in a world of default abundance”
Ashanti Kunene
Course Overview
Over 8 weeks, you’ll move from understanding what feels misaligned in your work to applying more responsible and regenerative ways of working in practice.
This is a live, cohort-based programme combining reflection, practical frameworks, and real-world application.
You will learn new ideas and apply them directly to your own work as you go.
This is a live, cohort-based programme combining reflection, practical frameworks, and real-world application.
You will learn new ideas and apply them directly to your own work as you go.
Part 1: Uncovering the Roots
We begin by grounding the cohort in a shared language for what feels misaligned in modern work and communication.
Together, we explore how inherited systems such as urgency, extraction, and white supremacy culture shape our practices today, and start applying this awareness to our own work through the first live studio.
Together, we explore how inherited systems such as urgency, extraction, and white supremacy culture shape our practices today, and start applying this awareness to our own work through the first live studio.
Session Details ↓
Part 2: Re-grounding and Reimagining
From critique, we move into reorientation.
This part explores care, repair, storytelling, worldmaking, and research as regenerative practice. Participants begin to replace inherited logics with more relational, truthful, and ecosystem-aware ways of working.
This part explores care, repair, storytelling, worldmaking, and research as regenerative practice. Participants begin to replace inherited logics with more relational, truthful, and ecosystem-aware ways of working.
Session Details ↓
Part 3: Integrating the Shift into Your Practice
The final phase focuses on integration and forward movement.
Drawing on living systems thinking and regenerative principles, participants connect their learning back to their own projects, leadership, and day-to-day decisions, and close the journey with reflection and concrete next steps.
Drawing on living systems thinking and regenerative principles, participants connect their learning back to their own projects, leadership, and day-to-day decisions, and close the journey with reflection and concrete next steps.
Session Details ↓
Mother Earth she speaks clearly now,
she's no longer whispering at us.
she's no longer whispering at us.
Ashanti Kunene
Let’s reimagine how you work
in practice
in practice
This course is designed to help you make real changes in how you approach marketing, communication, and growth.
By the end of the 8 weeks, you will:
- Understand where misalignment shows up in your work
- Have a clear framework to assess and rethink your marketing practices
- Apply new approaches directly to your current projects
- Gain practical tools for more responsible and regenerative ways of working
- Leave with a concrete shift you’ve already started implementing
The focus is on making changes that are grounded in your day-to-day work, so you can continue building on them beyond the course.
By the end of the 8 weeks, you will:
- Understand where misalignment shows up in your work
- Have a clear framework to assess and rethink your marketing practices
- Apply new approaches directly to your current projects
- Gain practical tools for more responsible and regenerative ways of working
- Leave with a concrete shift you’ve already started implementing
The focus is on making changes that are grounded in your day-to-day work, so you can continue building on them beyond the course.
Application Process
We use an application process to help build trust and ensure each cohort is ready to co-create a transformative learning environment together. This process encourages intention, accountability, and alignment with the course’s values.
We're not looking for perfection - we're looking for curiosity, openness, and a commitment to unlearning extractive marketing and stepping into something deeper.
Early applications help us shape the group more intentionally and secure bonus coaching spots.
We're not looking for perfection - we're looking for curiosity, openness, and a commitment to unlearning extractive marketing and stepping into something deeper.
Early applications help us shape the group more intentionally and secure bonus coaching spots.
Join our Q&A session
Not sure if this is the right program for you?
Attend our Q&A to meet us, dive deeper into the content of the course and ask your questions.
Apply
We review applications in two rounds to keep the process intentional.
Early Bird: TBA
Standard: TBA
Early Bird: TBA
Standard: TBA
Reflection
A short reflection form to help us understand where you are in your journey.
Selection Process
We’ll select 15 Applicants per window and invite them to a short, informal interview.
Onboarding
+ Start
+ Start
You’ll receive an official welcome and access to your onboarding toolkit
Course Starts: TBA
Course Starts: TBA
Pricing
£800
For those with limited financial flexibility, this tier makes your participation possible without strain.
Scholarships & Payment Plans Available
We’re committed to making this learning experience as inclusive and accessible as possible.
We’re committed to making this learning experience as inclusive and accessible as possible.
Read More in the FAQ
For those who can’t ignore the silences in our stories. Who sense the colonial echoes in the way brands speak, and long to tell truer ones. For the ones who believe marketing can be an act of repair, of justice, of remembering. If you’ve been craving language for what you’ve felt and a community who shares your vision - you’ve found your people.
Ashanti Kunene
Apply to join us
if you are...
if you are...
- An independent strategist or consultant who wants to move beyond urgency-driven marketing
- Working in-house and questioning how your organisation approaches growth and communication
- A founder or leader responsible for how your business shows up and communicates
- Interested in aligning your work with your values, not just improving performance
- Working in-house and questioning how your organisation approaches growth and communication
- A founder or leader responsible for how your business shows up and communicates
- Interested in aligning your work with your values, not just improving performance
This course is not for...
- Those looking for growth hacks or plug-and-play tactics
- Those focused only on quick wins, viral strategies, or optimisation
- Those not open to questioning how their work is shaped by wider systems
- Those focused only on quick wins, viral strategies, or optimisation
- Those not open to questioning how their work is shaped by wider systems
In this course we are questioning:
What if...
marketing could move from extraction to relationship?
What if slowing down is not a failure, but a strategic shift to center ecosystemic health?
marketing could move from extraction to relationship?
What if slowing down is not a failure, but a strategic shift to center ecosystemic health?
What if...
the current systems themselves are the problem?
the current systems themselves are the problem?
FAQs
How long is the program and when does it take place?
The live cohort runs for 2 months. Exact dates will be announced soon.
How much time should I expect to commit?
The core of this course are the weekly theory sessions, each of them being around 2.5 hours. On average, expect 3–4 hours per week including optional reflection prompts, readings, or bi-weekly community AMA sessions.
What if the program dates/times don’t fit my schedule?
We’ve designed the program with spaciousness in mind. While we encourage participants to attend at least 80% of the live sessions to engage meaningfully with the community, all sessions will be recorded for flexible, asynchronous catching up.
What happens if I miss a live session?
You’ll receive a full recording of the session along with any accompanying materials. We’ll also provide optional ways to reconnect with the reflections, prompts, or discussions you missed.
Who is this program designed for?
This course is for people navigating the tensions between marketing as it is and what it could be. It’s for: Independent consultants and creative strategists In-house marketers, comms professionals, and brand leads Early-career professionals questioning the status quo Movement-builders, cultural workers, and regenerative practitioners Whether you’ve been exploring decolonialism and regeneration for years, or you’re just beginning - if you feel the pull, there’s likely a place for you here.
How do I apply to join?
Start by filling out our application survey to help us understand where you are in your journey and how this course can support you.
What happens after I apply?
We’ll invite selected applicants to a short 15–20 minute connection call to get to know you better and explore whether the course feels like the right fit.
How many people are accepted?
We’re welcoming a small group of around 15 participants into the cohort. This allows for meaningful interaction, trust-building, and co-created learning.
How are applicants selected?
We’re curating the cohort with care. As we review applications, we’re holding these criteria in mind: Relevance: You work in or around marketing, storytelling, or systems change / or you’re actively transitioning into this space. Readiness: You’re open to unlearning, reflective about equity, regeneration, white supremacy, and decolonialism, and curious to go deeper. Community-mindedness: You’re ready to show up with care for yourself, and for others. Representation: We’re committed to a diverse group across identities, life experiences, and geography.
Why are there three rounds of applications?
We aim to shape a group of learners that reflects diversity of background, experience, and perspective, while ensuring alignment with the course's ethos. That means inviting people in gradually, over three enrollment windows: Window 1 closes April 1st, Window 2 closes May 10th. Applications are reviewed within each window, and selected participants are invited before we reopen the next round.
How do scholarships work?
We use a redistributive pricing model, which means that every participant who joins through the Redistributing Access tier directly helps fund scholarship seats for others.
The final number of scholarships we’re able to offer will be determined once applications close, based on how many people enrolled through the highest tier.
The final number of scholarships we’re able to offer will be determined once applications close, based on how many people enrolled through the highest tier.
Who is eligible for a scholarship?
We’re offering a limited number of scholarships, and these seats are reserved for applicants who are experiencing genuine financial hardship that wouldn’t allow them to join the program without support.
We ask that you request a scholarship only if it's truly needed, so we can extend this opportunity to those with the least access.
We ask that you request a scholarship only if it's truly needed, so we can extend this opportunity to those with the least access.
How do I apply for a scholarship?
You can request a scholarship as part of your application form by selecting the relevant option and briefly sharing your situation. We review all applications once they are submitted, but we will have to confirm whether you are eligible for a scholarship after the applications for the course are closed and the number of scholarships available is determined.
How do payment plans work?
We offer a 3-installment payment plan to make Supported Access (Tier 1) more manageable for those who need it.
Here’s how it works:
- You’ll sign a short agreement
- Payments are made via bank transfer
- The total amount is split across 3 monthly payments
Here’s how it works:
- You’ll sign a short agreement
- Payments are made via bank transfer
- The total amount is split across 3 monthly payments
Who is eligible for a payment plan?
Payment plans are only available for those enrolling at the Supported Access tier, intended for people with limited financial flexibility.
Please only request a payment plan if it's genuinely needed, so we can continue offering this option to those facing financial difficulty.
Please only request a payment plan if it's genuinely needed, so we can continue offering this option to those facing financial difficulty.
How can I request a payment plan?
Payment plans are only available for those enrolling at the Supported Access tier, intended for people with limited financial flexibility.
Please only request a payment plan if it's genuinely needed, so we can continue offering this option to those facing financial difficulty.
Please only request a payment plan if it's genuinely needed, so we can continue offering this option to those facing financial difficulty.
Why did the course move from 12 weeks to 8 weeks?
Based on feedback from our first cohort, we refined the course into a more focused 8-week journey to make the commitment lighter while preserving the full depth of the experience.