Branding and Positioning
Your brand isn't just how you look - it's how you show up, who you centre, and what systems you reinforce or challenge. When you're focused on solving complex problems, it's easy for branding to become an afterthought. But every visual choice, every message, every positioning decision either perpetuates extractive patterns or builds regenerative ones.
We help you to understand how your brand is felt, seen, and understood across your ecosystem, so that your essence and purpose is reflected in your brands expression.
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What a branding and positioning engagement typically includes
We combine strategic insight, creative design and direction, and systems thinking to help your organisation align around a brand story that creates resonance across audiences, partners, and markets.
Brand Refresh and Guidelines
Express who you are, consistently and with care. We help you turn your purpose into a living brand system that supports shared understanding, recognisable identity, and meaningful storytelling.
Positioning and Offer Refinement
Let your positioning reflect what truly matters. We help you clarify who you serve, the systems you’re challenging, and the value you create — refining your positioning and offers with depth and intention.
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Minimum Viable Brand (MVB)
Lay the foundations before you scale. We help you establish a flexible brand foundation that supports clarity, consistency, and values-aligned growth as your organisation evolves.
Messaging and Launch Guides
Give your team the words to show up well. We help you translate your positioning into practical messaging frameworks that centre value creation and reciprocity, equipping your team with language that resonates.
We enjoyed working with Zebra Growth. They got us to a new and fresh brand whilst making the core of what we do, and how we do it, stronger. Our re-brand took 3 months as quoted and we were very happy with the level of service and the result.
Steve Nicol
How we work together
Together we help you refine and develop your brand story, visuals, and strategy to reflect the real ways people encounter and connect with your work.
Exploration Workshops
Collaborate to clarify goals, hypotheses, and research scope, ensuring alignment across teams and priorities.
Naming, Positioning and Offer Refinement
Combine customer insights, surveys, interviews, market analysis, and ecosystem mapping to uncover motivations, unmet needs, and partnership opportunities.
Messaging Architecture and Launch Guides
Facilitate sessions to interpret patterns, draw connections, and co-design implications with your team.
Visual Direction and Tone of Voice Developmen
Define your visual identity and brand voice - aligning internal and external communications around purpose and aesthetics.
Brand Assets, Templates and Design Systems
Access to brand templates and messaging assets that you can use and repurpose across all channels—web, social, ads, decks and other sales collateral.
Implementation and Rollout Roadmap
Get a structured plan to guide internal alignment, campaign execution, and partner activation, ensuring your brand grows with you in a coherent and sustainable way.
Book a free 60-minute clarity call
This call offers space to step back, make sense of your growth story, identify new opportunities, and get clarity around practical next steps toward sustainable growth.
Our Branding & Positioning in Practice
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