Skip to main content
GROWTH TOOLS

Embrace experimentation in your startup and accelerate your growth

Learn how your business can grow without compromising your values in our purpose-packed growth experimentation toolkit.

Initiate acceleration

Download the
Growth Experiment Planning Tool

And start taking an experimental approach to your marketing.

Finding the most effective channels to use to take your product or service to market can be an expensive undertaking.

We’ve all been there, cursing at Zuckerberg because Facebook Ads didn’t work out.

Growth hacking counters these blockers to growth, and the experiment planning tool is an essential part of our toolkit that we use to optimise marketing, product iterations and growth campaigns for our clients. And we’re giving it to you for free!

What you can expect

What you receive

  • Hypothesis Planner and ICE Scoring Template
  • Experiment Tracker Template
  • Ideation Miro Board Template

What you ACTUALLY get

  • The power to create an environment where your team feels empowered to bring their craziest, wackiest and most valuable ideas to the table
  • Discover, prioritise and evaluate marketing growth opportunities
  • Create a backlog of experiments that can accelerate your growth
  • Speed up the learning process and reduce wasted spend on the wrong tactics and channels

The Experimentation Process (G.R.O.W.S)

One of the key principles of growth marketing is experimentation.This means trying out more strategies and tactics, letting yourself get comfortable with failure, and using experiments to accelerate the growth learning curve. This method results in realising the tactics that can create virality in your startup much quicker than traditional methods.


At the heart of the experimentation process lies the data-gathering process. The key to this is trusting the G.R.O.W.S process.

The process consists of 5 steps, which are as follows:

1. Gather Ideas

Brainstorm as many experiment ideas as possible with your team.

5. Study Data

Analyse the data from your experiment and decide on the next steps to take: learn or implement!

2. Rank Ideas

Use the ICE framework (impact, confidence, ease) to prioritise which ideas have the highest ROI. This is basically an easier way of sticking to the 20/80 rule.

4. Work, Work, Work

Execute your experiment in a 2-4 week window. (The time period of running your experiment may vary based on your business size, industry and model).

3. Outline Experiments

Choose your next steps and design your experiment as quickly and small as possible. The main question here is: what is the one metric that matters the most within this experiment, and what is the minimum amount of data required to validate it?

The process consists of 5 steps, which are as follows:

1. Gather Ideas

Brainstorm as many experiment ideas as possible with your team.

2. Rank Ideas

Use the ICE framework (impact, confidence, ease) to prioritise which ideas have the highest ROI. This is basically an easier way of sticking to the 20/80 rule.

3. Outline Experiments

Choose your next steps and design your experiment as quickly and small as possible. The main question here is: what is the one metric that matters the most within this experiment, and what is the minimum amount of data required to validate it?

4. Work, Work, Work

Execute your experiment in a 2-4 week window. (The time period of running your experiment may vary based on your business size, industry and model).

5. Study

Analyse the data from your experiment and decide on the next steps to take: learn or implement!

Understanding ICE Scoring

The ICE Scoring Model is a relatively quick way to assign a numerical value to different potential ideas to prioritize them based on their relative value, using three parameters: Impact, Confidence, and Ease.

How many ideas have you had that you’ve never actually actioned? It’s overwhelming right!

ICE scoring is basically a “good enough” estimation for your ideas, that allows you to prioritise them and move them into implementation quickly.

Are you ready?

To foster stronger relationships with your team, to bring higher quality ideas to the surface, and to learn how to take an experimental approach to your marketing?

Make use of our ‘Growth Experiment Planning Tool’ now.

Download Resources

A glimpse of the resources you’ll get:

Need a hand? We’re here to help

If you’ve got to this point and still feel like you need a hand or to discuss the future of your business, we’re here for you.

Let’s work together to define and create a more ethically driven business world.

Book a call