Ethical Growth Strategists Zebra Growth and Impact Marketing Platform, ViewsForChange, are partnering up to advance a sustainable marketing agenda for impact-driven enterprises.
Zebra Growth and ViewsForChange will work together on research projects, promote impact marketing, and motivate the brands they engage with to strike a balance between generating profitable growth and creating positive social impact.
From a brand’s perspective, it’s critical to understand that when conscientious consumers’ purchasing power increases, they are more inclined to spend with brands that have a positive social impact. And, if a brand’s values conflict with their own, they are willing to vote with their wallet.
Here’s what Rae Legallienne (Head Of Business Development @ Zebra Growth) and Nicola Telford (Founder @ ViewsForChange) had to say:
We are delighted to announce our new partnership with Views for Change. With a shared commitment to authentic ethical and environmental principles, we will strive to support and empower a new generation of change-makers. Through collaboration and co -creation we really CAN balance positive social impact with ethical growth, for the benefit of people and the planet.
Rae Legallienne
Head Of Business Development, Zebra Growth
It’s really exciting to be inspiring a new wave of marketing alongside impact-marketers like the team at Zebra Growth. We are hugely aligned in our values and approach to how marketing can create positive social impact; and I look forward to working with the team to drive forward the impact marketing agenda.
Nicola Telford
Founder, ViewsForChange
What to expect from this new partnership
- Contribution to the launch of Roar of the Zebra, our new LinkedIn community for underrepresented groups
- Webinar co-creation
- Shared resources and valuable content
- Contribution to our Ethical Growth and Social Impact Report
We’d also like to say a quick congratulations to Nicola who won the Founder of the Year award at TechSPARK UK! Well deserved and we’re honoured to get to work alongside such an inspiring mind!
About ViewsForChange
ViewsForChange is the Impact Marketing Platform. Enabling brands to integrate, attribute and verify tangible impact in their marketing activity. A first-of-its-kind platform, running ViewsForChange campaigns engages consumers with impact from the first impression, in real-time.
Their platform works with eCommerce, DTC and B2C marketers that understand the importance of real social impact; not only for consumer engagement, but in creating a more regenerative marketing ecosystem.
Set up is simple: brands can choose a cause they align with; integrate their sources (like Instragram Ads or Tiktok Ads) and attribute a % of their cost-per-action to the cause. This impact is then unlocked when consumers take the desired action; brands can engage their consumers with this impact using our impact widgets (and many more consumer experiences coming soon!)
About Zebra Growth
Zebra Growth is a small agency with big ideas! We want to do our bit for humanity through the power of mindful, balanced growth. We’re helping to build a new, regenerative economy. An economy that is run by ethically driven entrepreneurs who seek to balance profitable growth with creating positive societal impact.
We work with ethically driven start-ups worldwide to create and grow revolutionary brands. Only partnering with organisations that authentically place social or environmental impact at their core.
We take an experiment-led approach to building and launching a brand, allowing you to test and validate ideas, minimise wastage, accelerate growth, and maximise impact.
We adopt this approach, with the addition of ethics, transparency and social impact as a priority and are always seeking better, smarter and more efficient ways to grow.