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Developing and delivering bespoke growth marketing training to a cohort of cooperative businesses through a facilitated group learning experience.
Name: Greg Brodsky
“Zebra Growth supplied exactly what Start.coop was looking for. A highlight was Moh giving our group a great overview of how to look at marketing as a series of experiments to be tested and validated.”
Training Design & Syllabus Creation, Training Delivery & Session Facilitation, Worksheets, Training Resources, & 1:1 / Group Coaching.
Zebra Growth facilitated a series of interactive sessions for the Start.coop cohort of businesses over a 3 month period.
Watch the “Growth Marketing 101” video (insert growth hacking video)
Having built a growth funnel, Before jumping into testing different growth hypotheses, we explain the main systems needed to test at speed. From setting up analytics, to having a solid content editorial dashboard, to all the necessary tools and frameworks needed to start experimenting with ease and clarity.
Aside from the tools needed, we shared some tips and tricks on how to start embedding a growth mindset within a team and culture – one of the key success factors of rapid growth.
How to set up your team’s tech stack (examples of 1-2 CRM’s given) & a guide to Google Analytics custom audience set up
Having been through the marketing systems and begun embedding the growth mindset, it was now time to prepare the cohort with the coordination skills required to be successful in running their first growth cycle.
Within this feedback session, cohort members had the opportunity to share how their first growth cycle went. What went well? What didn’t go as well? What were the main roadblocks? Given the space to ask specific questions around running growth experiments, hear how other team’s experiences have been, and take key insights to make their next cycle more efficient & effective.
CRM Set Up,
Growth Team Set Up,
Growth Process & Much More.